How To Rethink The Definition Of Failure!

When I work with clients one of the primary things that I hear at some point is a statement that goes something like this.  “I know I should try and do these things, but it’s hard, and what happens if I don’t succeed?  Then I’ll fail.”  

Embedded in that statement is a very simple premise, the idea that failure is bad.  

As the clients continue to talk it becomes clear that not only is failure bad, but it’s often one of the biggest things holding people back from genuine change.  

But what is failure?